PATHWAYS TO THE W

Request Info Visit Apply

Marketing Pathway
AAS to MBA 3+1+1

The ECCC Marketing Pathway

The Marketing Pathway prepares students not only to promote products in traditional ways, like sales, print ads, and television ads, but also to adapt to changing media such as Web development and new social networking mediums.

Students earn their Associate of Applied Science degree in either Business Management Technology or Administrative Office Technology from ECCC and complete many of their core courses toward a bachelor degree.

Students then transfer to The W's College of Business & Professional Studies. The Bachelor of Business Administration – Marketing Concentration can be completed in one year. After completing the bachelor degree, students are encouraged to apply to The W's MBA program, completed online in one year.

[i] This concentration MUST be completed face-to-face on the MUW Campus

Choose your AAS program from the options below.

Business Management Technology
Administrative Office Technology

ECCC AAS to The W MBA

Business Management Technology Program

Administrative Office Technology Program

ECCC
Year One

Semester One

Course Name

CR:

BOT 1013 - Introduction to Keyboarding

3

BOT 1763 - Communication Essentials

3

BOT 1273 - Introduction to Microsoft Office

3

BOT 1233 - Microsoft Word I

3

ACC 2213 - Principles of Accounting I
(Min grade C required)

3

LLS 1312 Warrior Path to Success

2

 

17

Semester Two

Course Name

CR:

BOT 1243 - Microsoft Word II

3

BOT 2183 - Career Readiness

3

BOT 1823 - Microsoft Excel I

3

BOT 2433 - QuickBooks

3

BOT 1313 - Applied Business Math

3

 

15

ECCC
Year Two

Business Management Technology Associate of Applied Science (AAS) Administrative Office Technology Associate of Applied Science (AAS)

Semester Three

Course Name

CR:

BOT 2613 - Entrepreneurial Problem Solving

3

BOT 2923 - BOT Externship and Seminar

3

BOT 1843 - Microsoft Excel II

3

BOT 1493 - Social Media Management

3

BOT 2233 - Human Resource Management

3

 

15

Semester Three

Course Name

CR:

BOT 2133 - Desktop Publishing

3

BOT 2923 - BOT Externship and Seminar

3

BOT 1843 - Microsoft Excel II

3

BOT 1493 - Social Media Management

3

BOT 2333 - Microsoft Access

3

 

15

Semester Four

Course Name

CR:

ENG 1113 - English Composition I
(Min grade C required)

3

SPT 1113 - Public Speaking I
(Min grade C required)

3

Social/Behavioral Science Elective:
ECO 2113 - Principles of Macroeconomics
(Min grade C required)

3

History Elective: HIS 1163, 1173, 2213, 2223

3

MAT 1313 - College Algebra

3

 

15

Graduate with an Associates of Applied Science in Business Management from East Central Communty College

Graduate with an Associates of Applied Science in Administrative Office Technology from East Central Communty College

ECCC
Year Three

Junior Level Courses

Semester Five

Course Name

CR:

EN 1123 - English Composition II
(Min grade C required)

3

Natural Sciences (with Lab)

4

Literature Elective:
ENG 2223, 2233, 2323, 2333, 2423, 2433

3

Critical Thinking: Philosophy (non-religion):
PHI 2113, PHI 2123, PHI 2143, PHI 2713

3

MAT 2323-Statistics
(Min grade C required)

3

 

16

Semester Six

Course Name

CR:

Natural Sciences (with Lab)

4

ACC 2213 - Accounting I
(Min grade C required)

3

Fine Art Elective:
ART 113, MUS 2123, SPT 2233

3

BAD 2413 - Legal Environment of Business
(Min grade C required)

3

Another Humanities/Fine Arts:
ART 1113, SPT 2233, MUS 1113,
or HIS 1163, 1173, 2213, 2223,
or ENG 2223, 2233, 2323, 2333, 2423, 2433

3

 

16

Complete Junior level courses from East Central Community College

Transfer to The W

Transfer Information Transfer Scholarships Request Information Apply Now

The W Online
Year Four

Bachelor of Applied Science (BAS) Business Administration Major Marketing Concentration

Semester Seven

Course Name

CR:

BU 105 - Fundamentals of Success in Business (Min grade C required)

1

MKT 361 - Principles of Marketing
(Min grade C required)

3

MGT 381 - Principles of Management
(Min grade C required)

3

MKT 370 - Consumer Behavior (f2f)
(Min grade C required)

3

Marketing Elective: MKT 365 or MKT 373 (f2f)
(Min grade C required)

3

MIS 300 - Introduction to Information Systems (Min grade C required)

3

 

16

Semester Eight

Course Name

CR:

FIN 355 - Business Finance
(Min grade C required)

3

Marketing Elective: MKT 455, MKT 363, or MKT 412 (f2f) (Min grade C required)

3

Marketing Elective: MKT 455, MKT 363, or MKT 412 (f2f) (Min grade C required)

3

MKT 490 - Marketing Management (f2f)
(Min grade C required)

3

BU 460 - Senior Seminar in Business
(Min grade C required)

3

 

15

Graduate with an Bachelor of Applied Science in Business Administration - Marketing Concentration from The W

Apply to The W Graduate Studies in Business

MBA Requirements Request MBA Information Apply to The W MBA

The W Online Year Five

Master of Business Administration (MBA)

$10,000 Flat-Rate Tuition

Semester Nine (Summer)

Course Name

CR:

MIS 552 Systems Project Management

3

MKT 526 Global Marketing Management

3

MGT 570 - Leading Innovation and Change

3

EC 515 - Managerial Economics

3

 

12

Semester Ten (Fall)

Course Name

CR:

ACC 535 Advanced Managerial Accounting

3

PLG 560 - Business Law

3

MGT 510 - Cross-Cultural Management

3

MGT 520 - Supply Chain Management

3

 

12

Semester Eleven (Spring)

Course Name

CR:

FIN 540 Financial Management

3

MGT 600 - Strategies and Business Models

3

MKT 523 - Digital Marketing and Search Engine Optimization

3

MIS 551 - Global Telecommunications

3

 

12

Graduate with an Master of Business Administration from The W

https://www.muw.edu/pathways/Top%20Public%20Universities%20in%20the%20South
Top Public Universities in the South
https://www.muw.edu/pathways/Top%20College%20for%20Veterans
Top College for Veterans
https://www.muw.edu/pathways/Top%20Universities%20in%20the%20South%20for%20Social%20Mobility
Top Universities in the South for Social Mobility
https://www.muw.edu/pathways/Best%20Value%20in%20the%20South
Best Value in the South